Send Out Targeted Emails: By now, you should have a e-newsletter service. Think Brand Awareness. You can conduct face to face interviews at the local shopping ⦠This is usually because simply keeping the museum afloat on a... MuseumNext earns commissions from purchases made through some links on this website. Have a look at The Egypt Gallery at Manchester Museum which has an excellent blog which is frequently updated. Credit: Chicago Childrenâs Museum. If youâre looking to the age group where we tend to set the bar for socialising you will see there are many changes that weigh both positively and negatively for museums. Email signatures – it doesn’t cost anything to include links to the next three upcoming events in your email signatures. 2. Your front of house staff can ask visitors to your museum or visitor attraction to complete a short questionnaire and setting up a survey on Survey Monkey can help to engage with your visitors online and people who may not have visited you yet. It encompasses a wide variety of disciplines, which in turn requires a lot of work across multiple teams within an organization. Go to adult-only nights/events. Iâm going to see if this YouTube video will work. When growing up, we learn and hear about older civilizations, periods in time, and significant figures throughout the history of the human race, but we rarely get to see the actual remnants used in these time periods without a visit to some sort of museum. You can also run Facebook competitions to increase the number of likes. The initiatives include: 1. How many times have you seen a friends online exploits and considered attending or travelling to somewhere they have visited? The BNP Paribas Foundation has been a trailblazer in actions to promote awareness of and preserve the heritage of museums.For 25 years it has been a loyal and widely recognized patron of museums, regularly funding restoration of works. What are you hoping to accomplish with each network? Several museum directors agreed that maintaining the loyalty of a committed local audience is the first order of business for a small museum ⦠approval from the board of directors to proceed with two new initiatives to promote the museum and raise its proï¬ le. To be able to continually attract new audiences you must strive to keep your museum attractive, interesting and relevant as a social space and community resource. Generation Z are the current âsocial generationâ and they are now entering the workforce, socialising as adults with disposable income and looking for physical spaces to inhabit and this new generation of adults are more politically active, community focussed and tech-savvy than previous ever before. This is something which can be quite simple to complete. This trust, along with its promotion of LGBTQ events, tours and specialised blog not only provide the V&A with interesting new content but also gives a sense of ownership to the community itself, attracting new museum visitors who may not have visited the museum otherwise. The Uffizi Gallery in Florence is one of Italy’s best-known tourist attractions. Content Marketing: Create an Editorial Calendar. How the creative use of audio tours is attracting a new museum audience. There have, of course, been huge changes to the way people socialise but I would argue that we are now more social than ever. 2. find the latest event, download directors, book an online ticket and see how easy (or difficult) people found it to complete the task. Today we are connected through the internet, able to find people with similar interests all over the world and able to travel and enjoy our leisure time in a way that would seem unbelievable to people from a few, short generations ago. By making sure your online presence is available to everyone with interesting and relevant content you reach out to new museum visitors across the world and give them reasons to visit you in person. Hereâs my guide on How to Use Facebook to Promote Your Shows/Tour. For many people the reason for visiting may be a video they see online completely unrelated to your museum, online photos from an exhibition a friend visited or a celebrity visit. Museums have increasingly utilized social media as an important method to communicate with current and prospective audiences. This is both enticing for those you want to attract and soothing for those who already have knowledge of your museum but perhaps needed additional detail to convince them to invest their time and money into a visit. Marketing for Museums Think About Your Audience. Consider the use of voucher sites – if you don’t have a large marketing budget (or even if you do) the use of voucher and discount sites can be an effective way to raise awareness of your visitor experience. Fresh ideas from museums around the globe in your inbox each week. Use a $1,000.00 Pomonko family donation to develop a logo. Don’t forget about the Data Protection Act! Can Museums Reduce Their Use of Single-Use Plastic? Acknowledge the value of decommissioning or relocating culturally insensitive icons. If you are really interested in going the extra mile to attract new museums visitors you may want to invest more time into when you open your doors as well as what is beyond them. 6. The Importance of a Marketing Plan. And in some cases, whilst the collections you maintain may not solely be about a specific topic, I can guarantee there are links to communities you donât see until you find the right community partner to deliver new experiences alongside you. This acceptance of a community has allowed a real relationship to flourish with enough trust to make physical changes to the museum such as gender-neutral bathrooms. Develop and execute a two-year marketing plan. In our experience it is worth working with an external designer to produce your newsletters and other marketing material. #5 â Getting Active in the Community can Help Promote Your Art. She now works with museums, arts and heritage, and tourist attractions worldwide and she is a passionate supporter of the industry. To be able to continually attract new audiences you must strive to keep your museum attractive, interesting and relevant as a social space and community resource. For some potential museum visitors the ability to preview a show, exhibition or collection can actually improve the chances that they will attend in real life. Promote on social media ⦠in a dozen different ways Share rich media, soundbites, video, images, teasers, evergreen â anything you can think of. Marketing through the newsletter, social media sites, and the museumâs homepage is usually only seen by those already interested in what the museum has to offer. Beyond any doubt, artists want their art in museums-- museum acquisition is the ultimate validation of everything artists live and work for. By offering your spaces and collections to community groups you may just find yourself on the receiving end of additional new visitors that they communicate with, some of whom may never have visited a museum before. Alongside this I have been carrying out the marketing activities for CONKERS an environmental discovery centre, in the Midlands for over seven years. Many sources hailed this dramatic change as the death of socialising forever, assuming customers would simply spend their leisure time at home instead. As the closing of the exhibition approached there was still a huge waiting list, memberships were still being purchased to guarantee entry and tickets were being snapped up as soon as they were released. Using Social Media to build an online community for the museum. Becoming more open about your collections, exhibitions and event online not only can you feed the âfear of missing outâ that comes from seeing your friends, family and other connections visit a museum but it can help others to find something that truly interests them or give those that might have avoided attendance the confidence to join in. Exhibition Plan â Every museum is divided into areas. If your museum can spend a bit of staff time and money to write and produce a great gallery trail, you can sell them to visitors for years to come (or at least until your exhibits change!). When you volunteer to use your artistic abilities to benefit your community, you build your reputation as an artist and can gain unexpected opportunities to promote your work. They help sort/organize your email list and can send out emails to specific zip codes so youâre not spamming everyone on your list.